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On-Line Marketing & eBusiness



 
College Dorset College
Description Dorset College - Providing Training Courses for 25 Years The decision that you take to pursue a qualification and enhance your professional career opportunities will influence your future. Therefore the importance of making the right personal choice must be an informed one. Our website will provide you with information on our portfolio of courses accredited by international bodies and providing rewarding career paths. Founded in 1983, Dorset College is committed to developing high quality courses to meet the challenges of an increasingly diverse student base and demanding workplace. Situated close to the city centre, the college has grown into a vibrant centre for learning, which caters for the needs of School Leavers, Graduates, International Students and Mature Adults.
Contact Head Office / Reception
Address 66 Dorset Street Lower, Co. Dublin

On-Line Marketing & eBusiness


This on-line Marketing and eBusiness course is designed to enable the learner to apply the principles and practice of eBusiness and optimise website presence on the internet.  Understanding on-line Marketing and eBusiness  will enable participants to appreciate the role played by technology in business today; appreciate the opportunities presented by on-line marketing; understand the potential social, legal and economic impact of eBusiness and recognise the importance of network security to eBusiness activity.  Participants will learn what key decisions to take to ensure that their website is optimised fully and cost effectively using all the web based technologies available.

Pre-requisites

This On-Line Marketing & eBusiness course is open to all with general work/life experience.

Course Aim

The aim of the On-Line Marketing & eBusiness course is to provide the skills and knowledge required to maintain a high level of  optimisation on the website and understand the role of e-commerce to the business.

Principal Areas of Study

On-Line Marketing

  • What is SEO? 
  • PPC Advertising  
  • Google Analytics
  • Writing for the Web
  • Online PR
  • What is Blogging?
  • Social Networking and Media Sites
  • Email Marketing
  • What is Banner advertising?

eBusiness

  • Development of eBusiness  
  • Network Security  
  • eBusiness Applications  
  • Planning for eBusiness  
  • Impact of eBusiness    

Assessment

The participants on this course will complete a combination of appropriate assessment procedures to include a a project & assignments. 

Awards

On successful completion of the course, participants will be awarded a FETAC eBusiness Component Certificate Level 5 and a Dorset College, Diploma in On-Line Marketing & eBusiness Studies.
Address Dublin 1
Category Business,Marketing,Business/Business IT/ eBusiness,Marketing/Online/ Digital Marketing
Price 750.00
Duration 9 weeks
Start/End date from 06/10/2009
Time of day Evening, Part time
Code SEO09
Type Further learning


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