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Get Into…Marketing



 
College Cork Pitman Training Centre
Description Pitman Training is pleased to announce the establishment of a new Cork training centre. The Pitman Training name has been synonymous with quality training for generations, and, in Cork we are proud to continue this tradition of excellence by offering training to private individuals, SMEs and the corporate sector. We are one of the leading Computer Training organisations in Ireland, offering a wide range of courses that can be tailored to meet individual needs.
Contact cork@pitman-training.net
Address 3rd Floor, River House, Blackpool Park, Cork

Get Into…Marketing


Designed for:
Those who wish to gain an introduction to marketing principles.

Prerequisites:
Experience of using Windows, Word and Excel to proficient level together with Publisher 2000.  Some experience of using the Internet and Mail Merge.

Objectives:
To teach the basics of marketing.

Course Content

  • Lesson 1: The importance of marketing, company case studies, market research and competitor research.
  • Lesson 2: The product life cycle, product strategy, place strategy, pricing strategy and promotion strategy.
  • Lesson 3: The importance of advertising, creating an ad, different direct marketing techniques and press releases.
  • Lesson 4: Marketing on the World Wide Web and attending and exhibiting at trade shows.
  • Lesson 5: The concepts of television, radio and print advertising, building a brand, SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis and careers in marketing.

Benefits

  • Learn an introduction to marketing principles
  • The flexibility and value of a self-study course designed to enable you to work at your own pace
  • A personalised workbook to use and keep as a reference guide on completion of the course
  • The opportunity to gain the widely recognised Pitman Training Certificate

Course duration:
10 - 12 Hours

What next:  
FrontPage 2000
Dreamweaver 4 Introduction
Address 3rd Floor, River House, Blackpool Park, Cork
Category Marketing,Marketing/Marketing
Duration 10 - 12 Hours
Time of day Part time
Type Corporate training


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