Prove your creative flair with a Pitman Training

Business IT Diploma with Marketing and PR

'Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.'

(Chartered Institute of Marketing)

With customers at the heart of almost every business, there is a role for marketing in almost every sector. These varied and challenging careers can be found in organisations that provide products or services or, in agencies – integrated or specialist advertising, PR, marketing, direct marketing, web design or research agencies. It is not surprising then that it is a popular choice, consistently ranking in the top three careers.

PR can be described as the management of reputation. PR account executives are responsible for communicating key messages to defined target audiences to establish goodwill and understanding between an organisation and its public. More often than not, PR works in conjunction with other marketing initiatives to convey a consistent brand message to the marketplace.

You may want a job covering all aspects of marketing, or you may want to work in a specific area. This diploma will give you a broad understanding of marketing and public relations to enable you to make an informed decision about which route your career will take.

Learning these essential skills is easy with Pitman Training. Our tried and trusted methods are the best available. You will work at your own pace in our comfortable premises, helped by experienced tutors as required. You choose your own hours and keep the reference materials when the course is over. On completion, you will receive a Pitman Training Diploma that is recognised nationally and internationally by employers.

Believe in yourself and invest in your future!

The competition for good jobs in marketing and PR (public relations) is tough. Companies are looking for the best marketing practitioners with both proven training and practical experience.

Core Subjects

Computer Keyboard Skills

Learn how to touch type accurately, using the correct keyboard technique. This may help to reduce the risk of RSI (repetitive strain injury).

or

Keyboard Speed Development

Develop your typing speed to improve productivity using graded copying exercises and timed dictations. A number of stages are available, taking you up to a speed of 70 wpm.

Effective Business Communication

Learn how to communicate effectively in business by letter, email, telephone and presentation. This will cover correct use of grammar, punctuation, principles of letter writing and CV writing.

or

Business Document Production

Develop skills and understanding of routine and complex business documents and the conventions used in their production and presentation.

Get into Marketing

Learn the main principles of marketing covering subjects such as a product life cycle, pricing and promotion strategies, advertising, attending and exhibiting at trade shows.

Get into PR

Learn the main principles of public relations, creating a company newsletter, the PR plan, press releases, crisis management and PR in relation to the internet.

Microsoft Word

Learn word processing skills to a good business standard. This will enable you to create professional looking documents, produce tables, insert pictures and much more.

Microsoft Word Expert

Learn advanced word processing skills including mailmerge, creating graphs, creating and running macros, creating an index, table of contents and more.

Microsoft Excel

Learn spreadsheet skills to a good business standard. This course will enable you to create a spreadsheet, enter data, formulas and functions; create charts and more.

or

Microsoft Excel Expert

Learn advanced spreadsheet skills, covering areas such as importing and exporting data, creating and using templates, linking workbooks, data management, using analysis tools and pivot tables.

Microsoft PowerPoint

Gain competency in creating slide presentations. Areas covered include formatting, inserting tables, pictures, sound and hyperlinks; applying transition and timing effects.

Microsoft Outlook

Learn how to share, manage and schedule information electronically. Covers the use of email, electronic calendar, scheduling meetings and appointments, creating and assigning tasks; creating address lists.

Microsoft Publisher

Learn desktop publishing skills to create various publications, inserting text, pictures, frames and tables.

Microsoft Access

Develop database skills from initial design stage. Covers the creation of tables, reports, queries and forms, relationships, wizards and more.

Guideline Learning Time

9 weeks full-time or 180 hours flexi study

(full-time is based on approx 20 hours a week)

Your Pitman Training Diploma will be issued upon successful completion of the core and elective subjects. A pass grade in ‘Get Into Marketing’ and ‘Get Into PR’ must be achieved and a maximum of two ‘course completed’ subjects is accepted. Students should fully discuss all terms and conditions of diploma study with a course advisor.